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A strategy-first digital performance marketing agency

Urban Based is a full-service digital performance marketing agency with more than 10 years of hands-on experience helping Australian businesses grow. Our focus is on clear strategy, measurable results and marketing that actually performs.

Focused on what actually works.

We don’t believe in one-size-fits-all marketing or chasing every new trend. Our approach is grounded in clear strategy, strong foundations and thoughtful execution across advertising, SEO, design and digital experiences. By bringing everything together in one place, we reduce complexity, improve decision-making and create marketing systems that support long-term growth. We stay hands-on, transparent and focused on what matters most: outcomes that move your business forward.

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200+ brands worked with

10+ years in business

20,000+ campaigns launched

1 dedicated point of contact per client

35+ industries worked across

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Rob
“From day one I have been very happy with the work provided by Urban Based. A number of different items were required including website development, Adwords, Bing Ads, landing pages etc. Our business increased and improved as a direct result of the knowledge and capabilities provided by Urban Based. I didn't have to outsource to others as Urban Based was able to attend to all of my requirements. Highly recommend Urban Based and will use Urban Based again when I have a requirement”

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Jeremy
“Urban Based took my fumbling brief and stuck with it until the work was done. Their willingness to look and look again at the problem we were working to solve went way beyond what I could have expected. They are extremely knowledgeable and the work they did went way beyond what my budget could justify.”

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Mark
“Urban Based did an outstanding job supporting our business needs, with both Google Ads optimisation, and social media recommendations - they are a rare talent with a skill set spanning the full digital marketing spectrum, highly recommended!”

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Reimar
“Urban Based is your paid traffic go-to agency! They managed our Facebook and Google Ads ad campaigns for a long time, and managed to substantially lower our cost-per-click and cost-per-acquisition”